My Khe beach, which is listed in the world's most attractive beaches by the US Forbes magazine, is located about 6km east of Da Nang and about 24km north of Hoi An. It is a nine-kilometre stretch of smooth sand with an average widlh between 50m and 70m. The gradient is gentle, and its sheltered position in the lee of the Son Tra peninsula softens the autumn winds that restrict swimming further down the coast.
It is an ideal and huge beach with smooth sand and a slight slope. Behind the beach is a dark green poplar forest, and beside, the Kinh River carries crystal water to the sea. The beach has coral, abundant plants and creatures along bankside and under sea. Especially, the beach is next to the city centre, in roads easy to come and by various means of transport. Sea water in My Khe is cool with little wave so you can bath all year's round, especialy in summer from May to August. The lack of large waves, less than average pollution, and an annual mean temperature around 25oC, makes it a safe place to swim for adults and children alike.
The beach has hotels, pleasure-houses and various abundant services, creating favourable conditions for tourists to relax on the seashores. There are 50 well-equipped and comfortable bedrooms and lots of services in My Khe hotel. Many luxurious seaside villas with over 100 rooms are available for families. You can come here to play and rest at weekend. Around the hotel area, there is plenty of seafood restaurants and stalls, and large numbers of local vendors traverse the beach selling all kinds of foods and drinks. Coastal specialties like shrimps, crabs, fish, cuttles, etc. in hundreds of small shops are at reasonable price. They can be irritating sometimes – if they are too persistent, you should ignore the nuisance since that is the best strategy.
American soldiers occupied a part of the beach before 1975. They established some premises for their relaxation and recreations. With some enabling conditions such as being near the city’s center, large space, beautiful landscapes, and qualified services (hotels, restaurants, vehicles keeping site, fresh water bathing, sunshade and buoy lease), My Khe Beach is now convenient for developing kinds of services such as fishing, water-skiing, diving, yatch race and so on.
Moreover, the safeguard team of Da Nang seashore work from 5 a.m to 8 p.m every day to guarantee safety for visitors to bath and relax on the beach. There has been a steady increase in the number of tourists visiting the beach.