Digital transformation is the process of using digital technologies to create new or modify existing, business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.

Digital Transformation


Digital transformation is the process of using digital technologies to create new or modify existing, business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.


Digital transformation as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers. Beyond that, it's a cultural change that requires organizations to continually challenge the status quo, experiment often, and get comfortable with failure.


A business may take on digital transformation for several reasons. But by far, the most likely reason is that they have to: It's a survival issue for many.

 Digital Transformation overview

Goals of Digital Transformation


The goal of an organization’s digital transformation strategy is twofold: to better serve its customers and to better serve all its stakeholders. To do that, organizations must use digital technologies to achieve sereral objectives that help support the overarching goal of better anticipating and meeting customer needs.


Those supporting objectives include the following:

  • Increasing speed to market with new products and services
  • Increasing employee productivity
  • Increasing responsiveness to customer requests


Organizations that successfully meet these targets are well-positioned to understand their customers and deliver the products or services they want to buy, thereby increasing their organization's strength and competitiveness in the marketplace and the likelihood of its short- and long-term relevance and success.


Benefit of Digital Transformation


  • Digital transformation adds value to every customer interaction.

Digital transformation is changing the way business gets done and, in some cases, creating entirely new classes of businesses. With digital transformation, companies are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person. They’re asking big questions like “Can we change our processes in a way that will enable better decision-making, game-changing efficiencies or better customer experience with more personalization?”


Netflix is a great example. Netflix takes on traditional broadcast and cable television networks and production studios all at once by offering a growing library of on-demand content at ultracompetitive prices. Digitization gave Netflix the ability not only to stream video content directly to customers but also to gain unprecedented insight into viewing habits and preferences. It uses that data to inform everything from the design of its user experience to the development of first-run shows and movies at in-house studios. That’s digital transformation in action: taking advantage of available technologies to inform how a business runs.


  • Improves the skill set of employees

As companies continue to adopt new technologies, employees will be required to update their skills to meet the changing technological environment. In this regard, the knowledge and the skills of the employees will be elevated.


With an increased skillset of the company’s employees, it creates agility and better communication among all the departments in the company. Moreover, the quality of work is consistently improved.


  • Improves data collection and analysis

Another business benefit of digital transformation is the online data collection. With the available data analytics tools, it becomes easier to monitor, collect and analyze customer data for making informed decisions. The data collection and analysis process has opened up new opportunities for digital businesses. It helps to further enhance business strategies by studying the online habits of consumers.


Robotic Process Automation (RPA)


Robotic Process Automation is a software robot that mimics and integrates human actions within digital systems to optimize business processes. RPA captures data, runs applications, triggers responses and communicates with other systems to perform a variety of tasks.

It is predominantly used to automate business processes and tasks, resulting in reductions in spending and giving the business a competitive edge.

 RPA Robotic Process Automation

How does RPA work?


RPA operates by running through a set workflow of tasks, which provides the robot with instructions on what to do at each stage. Once this workflow has been programmed into the RPA, the software can autonomously run the program and complete the same task again and again to the same requirements.


For example, one of the most common real-world applications for an RPA is in automating the creation of invoices. This is an essential function for any business, but it can often be a tedious, repetitive and time-consuming process for a human employee, especially in larger firms, which may have to deal with hundreds or thousands of functionally identical invoices every day.


Benefits of Robotic Process Automation


  • Automatable work

One of the predominant draws of RPA is that it enables automatable work – relieving human workers from repetitive clerical processes such as data entry and data manipulation, allowing human workers to focus on complex value-adding tasks that elevate a business.


  • Reduction in human error and costs

Employee’s mistakes are particularly made during long repetitive tasks, caused by tiredness and boredom are completely mitigated with RPA. This results in work that is more accurate, timely and consistent, ensuring that time and money aren’t lost correcting old work or creating duplicates.


  • Reduced paper use

The use of papers is known as e-waste. It is one of the biggest threats to our environment. RPA also helps to decrease e-waste and it’s one of the top business benefits of RPA. It is providing a digital world in which you can communicate via the digital medium without harming our environment because there is no use of paper. Digitization helps to save and secure data into many forms. You don’t have to keep track of data as it supports cloud for storage.


How does RPA support digital transformation?


RPA is the best described as a technology that will assist in evolving digital transformation for companies across all industries and all functions. Through its automation capabilities, RPA allows organizations to tackle operational challenges, for example, executing large amounts of back-office activities. Companies can gain knowledge about their business patterns and the performance of their workflows through data provided by RPA. Companies can then leverage this information to adopt digital strategies that help adapt their processes to be more efficient. Besides, RPA makes achieving digital transformation quickly and straightforwardly in many cases.