In this article, we’re going to compare the three most popular eCommerce platforms: Magento, WooCommerce and Shopify. From the article, you will understand which eCommerce platform works best for your need.

Digital transformation has both positive and negative impact to traditional retailers, wholesalers and manufacturers. Many large retailers such as Best Buy, Nordstrom and Walmart are achieving greater success with online commerce.

In the digital transformation era, with the rapid development of ecommerce technology, not only larger retailers but also many small and medium busniesses are setting up their shops online. To support this digital transformation, the software development companies are under increasing pressure to meet the need for feature-rich ecommerce platforms. The ecommerce platforms must include omnichannel, multichannel, marketing tools and running on the cloud.

In order to succeed in deploying an e-commerce solution, the most important steps for a software solution company is choosing the right platform, technology stack and designing a scallable and highly secured system architecture.



Magento is a complete content management system built specifically for ecommerce. From the content management perspective, Magento is similar to WordPress but tailed made for ecommerce. It’s owned by eBay and used by large ecommerce players around the world, including Burger King, Fraport, and Kurt Geiger.

Because Magento is a hefty piece of software, it requires committed ecommerce developers as part of your team to leverage its full potential. While there are one-click install options (and managed packages), ultimately these don’t afford the same level of control. It’s an incredibly powerful platform but it does have its downsides, such as its complexity. Also comparing with other platform, in term of performance, Magento is relatively slower and requires more hardware resources.



WooCommerce is a framework that integrates with one of the most popular content management systems, WordPress. Currently WooCommerce has gained over 28% of all online store market.

WordPress, is optimized for content management and boasts an intuitive, beginner-friendly interface. The features of this ecommerce platform reflect the best elements of the underlying CMS. With WooCommerce being a WordPress plugin, any users of WordPress will benefit from being able to recognize the user-friendly WordPress user interface. That kind of familiarity when building an online store could easily save time and effort significantly. 

Like Magento, WooCommer has hundreds of free and paid WooCommerce extensions to support any specific needs of your business.




Shopify Plus is a completely hosted enterprise e-commerce platform aimed at high volume retailers. Based on SaaS, Shopify has 99.99% uptime and 4 million hits per second. Shopify is one of the most stylish in the market, a normal user without programming skill can customise each theme to an impressive degree, including changing homepage content and layout, header and footer menus, typography and colours.

Shopify has over 1100 app development partners to extend its capabilities. These thirdparty apps are checked and verified by the Shopify team, with a customer based star review system so buyers can choose the one best suite for your need.

However Shopify will cost more as it is a paid SaaS product. As it is hosted, you can not extend the store the way you want, it is not  customizable as  other open-source ecommerce platform.


The table below outlines the key differences between Magento, WooCommerce, and Shopify in the most important areas.






Free-to-use community version with several premium options.

Completely free. Premium add-ons and plugins are available.

Shopify is a hosted shopping cart. It means all the code issues are handled by Shopify, nevertheless, it provides you with full control over the coding of your site (HTML & CSS)


Self-hosted and Cloud based

Self-hosted. Little server space required.

Cloud based. Shopify offers 14-day free trial, after you need to buy a monthly subscription, where the prices start from $29 for basic plan.


Community and premium support.

Community and email/ticket support. Paid options are available.

Premium support. It offers 24/7 responsive customer support to its users. You can reach the support team via email, phone or live chat.


Lots of out-of-the box features. Many add-in for customization.

Good out-of-the-box functionality with multiple features available through plugins (more than 400).

Good of our-of-the box features. Shopify has appstore with many apps that you can buy from.



Unlimited in theory. Practically, no more than 3000 products (depending on hosting and developer expertise).

. Unlimited


As an ecommerce-specific platform, Magento has more built-in security than competitors. Security patches are regularly rolled out.

Security is as good as third-party hosting and WordPress updates. High reliance on plugins for features adds a layer of vulnerability.

As a commercial hosted ecommerce- platform, security is the advatages of Shopify comparing to the other open-source competitors


High degree of customizability with programming knowledge. Several hundred out-of-the-box themes. Development experience is a must.

Easy-to-edit themes. A host of features are available through plugins. Very beginner-friendly.

It’s drag-and-drop interface, simple tools, easy theme editing will ensure a seamless user experience even to eCommerce newbie. Shopify has a big, imagery theme store where you can find beautifully designed and responsive e-business templates. Still, because Shopify is a hosted shopping cart, you will have limited customization options. No programing will be required





SEO Support

Magento offer extensive SEO support. The recent research by ecommer platforms, Magento was ranked #4 (SEO score 95)

WooCommerce offer extensive SEO support. The recent research by ecommer platforms, WooCommerce was ranked #2 (SEO score 97))

The research of ecommerce platforms, Shopify was on top with SEO score 98